Message from the CEO
During the past year there have been approximately 1,120,000 successful DWCP searches leading our customers to millions of excellent contacts. Their counterparts in Sales made nearly 32,000 successful searches in Pathfinder and WBDU finding thousands of new potential customers. CIS continues to be the industry leader in providing trusted, accurate and timely product and producer information to the chemical and pharmaceutical industries! Thank you for your support and continued use of our products.
As we turn the corner into 2012, CIS has a number of exciting initiatives that we will be bringing to you over the next few months. First, our number one focus will always be on maintaining accurate and complete information on the DWCP database. As always, we appreciate you taking the time to utilize our “Source to Source” capability to perform those updates and to help us ensure the highest level of accuracy of the database and accurate representation of your company’s information. Second, CIS is on the cusp of introducing new features and functions for all of our products over the next several quarters. The first major enhancement will be the addition of categories to the DWCP database in March of 2012. This upgrade will enable users to enjoy an unsurpassed search capability, as well as equip them with a dynamic new research and sourcing tool.
Soon, CIS will unveil an on-line auction capability for our clients, allowing direct bidding and procurement of chemicals. This addition represents an important step in CIS’s evolution into a full business intelligence and services company focused on meeting the needs of the procurement professional in the chemical and pharmaceutical industries. I will continue to provide you with more information on this new capability, which will be formally introduced early in the second quarter of 2012.
Also in 2012, we will be launching our new CIS Advertising Portal, which will allow our advertisers to view and measure the impact of their banner and video advertising in real time. To date, we are seeing our advertisers achieve very impressive results with “before versus after” views increasing by 107%, email contacts increasing by 325%, web clicks increasing by 200%, downloading of contact information increasing by 800% and the printing of contact details increasing by 100%. These dramatic results point to our ability to place advertisers directly in front of their targeted audience. We will continue to offer banner ads linked to specific product searches in the DWCP and expand on the newly available video delivery capability, webinars and thought leadership pieces.
The coming year will be a very active one for CIS, with the company participating in trade shows in Spain, Dubai, China, Germany and the United States during 2012. As always, we look forward to seeing each of you at these shows, so please plan to stop by our booth for an update!

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